The Backstory

Last year was my senior year as an undergrad and it was also when I heard that the first wave of lucky students were moving into Lassonde Studios. I used to walk through the first floor of the new building thinking to myself how amazing it must be to live, study and create in such a beautiful space surrounded by your peers.

I guess you could say I always had an inclination towards business. When I was a kid my sister and I sold chocolates door-to-door, raked leaves and shoveled snow around our neighborhood to make a few bucks. I daydreamed that one day I could actually own a clothing store; I would come up with names and sketched out floor plans.

When I was in high school I took a fashion merchandising class that had me enthralled with the glamour depicted on the glossy pages of fashion magazines like Vogue, Elle and Vanity Fair. I researched how to become a creative director and read that by studying communication you could learn what it takes to be a part of that world.

Sure enough in college I studied Strategic Communication which emphasized marketing, advertising and public relations. To get closer to the action I took a work study job at the Student Media Council and became a staff writer for the Arts and Entertainment section of The Daily Utah Chronicle.

Once I worked there I met a variety of students interested in everything from radio and copy editing to photography and videography. I was most interested in joining the marketing and advertising group at Student Media called AdThing but the members were limited to a select group from the business school.

Nonetheless being a writer was an extraordinary experience because I got to interview artists that I admired, went to concerts and events for free — all the while earning scholarship. I even took the opportunity to write a few blurbs for Salt Lake City Weekly and became a marketing assistant at SLUG Magazine.

I graduated from the University of Utah in May 2017 and I’m itching to return because I know there is so much more I stand to learn about business. I plan to attend the school of business in fall 2018 so I can gain a solid foundation in the MBA program and get the chance to bring my dreams to fruition at Lassonde.

This website is my portfolio of articles and classwork. Feel free to look around.

Thanks,

Lauren Gutierrez