The Backstory

I always had an inclination towards business. When I was a kid my sister and I sold chocolates door-to-door, raked leaves and shoveled snow around our neighborhood to make a few bucks. I daydreamed that one day I could actually own a clothing store; I would even come up with names and sketched out floor plans.

When I was in high school I took a fashion merchandising class that had me enthralled with the glamour depicted on the glossy pages of fashion magazines like Vogue, Elle and Vanity Fair. I researched how to become a creative director and read that by studying communication you could learn what it takes to be a part of that world.

Sure enough in college I studied Strategic Communication which emphasized marketing, advertising and public relations. To get closer to the action I took a work study job at the Student Media Council and became a staff writer for the Arts and Entertainment section of The Daily Utah Chronicle.

Once I worked there I met a variety of students interested in everything from radio and copy editing to photography and videography. I was most interested in joining the marketing and advertising group at Student Media called AdThing but the members were limited to a select group from the business school.

Nonetheless being a writer was an extraordinary experience because I got to interview artists that I admired, went to concerts and events for free — all the while earning scholarship. I even took the opportunity to write a few blurbs for Salt Lake City Weekly and became a marketing assistant at SLUG Magazine.

I graduated from the University of Utah in May 2017 and I’ve decided to take what I’ve learned and create my own opportunity. It doesn’t look anything like I thought it would when I sketched out those floor plans as a kid because it can now be done online. I began posting clothes for sale on Poshmark with the goal of one day making it a boutique. You have to start somewhere!

Follow my blog for more on art, fashion and other fun stuff. I’m excited to see where my passions lead me and I’d like to take you along for the ride.

— Lauren Gutierrez